Possibilities soar with Butterfly! As kids climb atop Butterfly’s wings and step across flower petals, they can create all sorts of play scenarios that develop their imaginations and all-around physical skills.

Experience The World of Eric Carle™ on the playground! Through our partnership, we help children of all ages grow their physical abilities as well as their imaginations by bringing the characters of the beloved children’s author to life.

The World of Eric Carle is a design-driven licensing and merchandising program based on the picture books by Eric Carle. Trusted by generations of parents, teachers, librarians, and children, The Very Hungry Caterpillar and Carle’s other timeless storybooks come alive through colorfully creative products, designed to inspire very hungry young minds.

Constructed of lightweight yet durable glass fiber reinforced polymer, Caterpillar and Butterfly are low maintenance and UV-stable play solutions that can easily add a touch of creativity to any play space. Each climber is available in two paint options: Classic with traditionally playful coloring, or Deluxe with Eric Carle’s signature collage style.